Pick Szeged Zrt.

~ 2.200
employees
11
kilotonnes of salami
30
kilotonnes of other meat products

Pick Szeged Zrt. has the longest and richest history in the Group, started as a family business by Márk Pick in 1869. More than 150 years have passed since, and it is one of Hungary’s, indeed, Central Europe’s largest meat processing companies today.

The key to the continued success is in the technical knowledge handed down through generations and in an unconditional commitment to quality. We tend to, and build, our well-known brands in view of old and new values – PICK, HERZ and Família – that stand for, in their respective product categories, the highest quality for all of our consumers.

The bulk of the key raw material required for our products – premium quality pork – is supplied by our strategic partner MCS Vágóhíd Zrt. By way of its strictly controlled slaughtering activity the abattoir guarantees that only meat and other raw materials of animal origin that are fully in conformity with our animal health and food safety requirements – which are even more exacting than the applicable Hungarian legal requirements – can enter the manufacturing process. This pork is the input material for nearly 40 thousand tonnes of meat products, of unmatched tastes and flavours and impeccable quality, each year. More than 30% of our sales revenue comes from exports. Hungary is our most important market but we also sell our meat products across Europe, where Germany is our most important export market.

At our Szeged plants we produce salamis with and without mould, hot dog sausages, Bologna type products, cold cuts and liver products, in Baja we manufacture hams and bacons while our plant in Alsómocsolád we produce sausages and salamis without mould. Together with our strategic partner Mohács abattoir we cover the entire meat product chain from slaughtering livestock to wholesale and retail trading in meat products, of which each process is monitored by Bonafarm Group’s quality management system, guaranteeing product safety and traceability from livestock farms to store shelves.

In addition to satisfying our consumers’ requirements our most important strategic goal is continuous development of our manufacturing technology, with a special focus on environmental protection. To ensure environmentally conscious and sustainable operation we pay particular attention to the protection of water quality and saving water in our processes, to making sure that the waste output is adequately treated, to protecting air quality and preferring energy saving technical solutions.

Our brands and products

In addition to preserving our traditions we aim to continue with improvements and developments to make sure that our brand products, providing special and unique consumer experience, stand for quality and reliability on both the domestic and the international markets. Our well-known brands, PICK, HERZ and Família offer both premium products catering for the most discerning consumers’ requirements, and meat products of impeccable quality for day-to-day consumption. We always pay particular attention to making sure that our products are as delicious as possible.

Our key product, the winter salami called PICK Téliszalámi, dating back to more than 150 years, is a special Hungaricum with its inimitable world of tastes and flavours. Its unmistakeable aroma comes from the original recipe, unchanged since 1869, the premium input materials and the traditional smoking-curing procedure that takes nearly 100 days to complete, as well as the salami-master’s care and attention. We sell nearly 9 million whole salamis each year, making it a leading product on the domestic market. PICK Téliszalámi is exported to 30 countries, from Japan to the USA.

In addition to Téliszalámi the PICK brand is also a market leader in branded salami, Bologna sausage and snack sausage segments, and with its PICKOLINO hot dog sausage the company’s position in the hot dog sausage market is growing stronger by the day.

The strength of the PICK brand is clearly reflected by the fact that we have won the Superbrands and the MagyarBrands awards year after year since their establishment. According to the results of a representative public opinion poll conducted by the VMLY&R advertising agency in 2019 this is the 3rd strongest brand in Hungary.

Herz

Herz is another brand with a history of over 130 years; with its premium ham products it is market leader among branded ham products. The hams produced and sold under the Herz Gála sub brand are made for consumers committed to conscious nutrition in search for high quality, because they are produced exclusively from meat of GMO-free fattening porks, carefully reared and fattened, with feed free of antibiotics.

Another speciality of the Herz product range is HERZ Classic Téliszalámi, categorised as a Hungaricum in 2014. Pick Szeged Zrt. is thus the only food processing company producing two Hungaricums.

Família

Família is our family brand of a wide product range for consumers going for guaranteed high quality meat products at favourable prices. The Família price level, the wide range of meat products and the quality guaranteed by the Bonafarm Group aims to serve this consumer segment.

The most important prizes and recognitions:

  • 2019, PICK is the 3rd strongest Hungarian brand – PICK (VMLY&R survey)
  • Superbrands Award – PICK, Herz (16th time)
  • Magyarbrands Award – PICK, HERZ (9th time)
  • 2018 Mentes-M competition – category first – HERZ Vital E-additive free deli salami
  • 2017 Special award for the most attractive employer – Randstad Award (FMCG sector)
  • 2016 Hungarian Innovation Grand Prize – special recognition of the innovation in the technology of the manufacturing of PICKSTICK Snack.
  • 2014 Hungaricum recognition of the Classic Téliszalámi products of PICK and HERZ
  • 1992 Foodapest – Grand Prix
  • 1978 Szeged Industry Fair – Grand Prize
  • 1958 Brussels World Exhibition – HERZ Téliszalámi Grand Prize
  • 1935 Brussels World Exhibition – PICK Téliszalámi diploma of recognition
  • 1927 Thessaloniki – diploma of recognition for PICK’s internationally recognised quality
  • 1900 Paris World Exhibition – PICK bronze medal, HERZ grand prize
  • 1896 Budapest Millennium World Exhibition – HERZ Téliszalámi grand prize
  • 1888 General art, industry, product and animal exhibition in Pécs – PICK gold medal for “progress and finishing”

Our certified quality management and food safety systems:

  • ISO 9001:2015
  • IFS
  • BRC

Contact

Pick Szeged Zrt.

H-6725 Szeged, Szabadkai út 18.
Telephone: +36 62 567-000
E-mail: titkarsag@pick.hu
www.pick.hu

Management

István Takács

Chief Executive Officer

Details

István Takács

  • Pick Szeged Zrt. – CEO (since 2020)

Previous work experience

  • NMV Zrt. – Technician/Plant Manager (1990-1992)
  • Unilever Hungary Kft. – Production Manager (1992-1996)
  • Unilever Hollandia – Product Development Project Leader (1996-1999)
  • Unilever Hungary Kft. – Plant Director (1999-2006)
  • Unilever/SÁGA Foods/Drogakolinska Slovenia/MBO – Interim manager / Consultant (2006-2013)
  • KaiserFoods Hungary Kft. – Supply Chain Director/ COO (2013-2015)
  • Microfluidlabs Kft. – CEO (2015-2017)
  • Glencore Agriculture Europe – COO Hungary/ Czech Republic (2017-2020)

Studies

  • University of Horticulture and Food Industry – Plant Engineer in Food Industry (1987-1990)
  • University of Horticulture and Food Industry – Food Engineer (1990-1993)
  • University of Western Hungary – Wild Farming and Management Engineer (2015-2017)

Professional advocacy or positions in other organisations

  • Hungarian Meat Industry Federation – Member of the Board (since 2020)

 

 

 

Gábor Ámann

Sales Director

Details

Gábor Ámann

  • Bonafarm Zrt. – Sales Director (since 2019)

Previous work experience

  • Bácshús Zrt. – Sales controller (1993-1995)
  • Délhús Zrt. – Sales Director (1996-1998)
  • Kresto Kft. – Sales manager (1998-1999)
  • Tolnahús Rt. – Deputy Sales Director (1999-2000)
  • Délhús Zrt. (legal successor: Pick Szeged Zrt.) – Sales Director (since 2000)
  • Pick Szeged Zrt. (and Délhús Zrt.) – Sales Director (2000-2019)

Studies

  • Jannus Pannonius University Pécs – Economist (1985-1989)
  • OKJ training – Sales manager (1997)

 

Adrienn Haluska
Development and Quality Control Director

Details

Adrienn Haluska

  • Pick Szeged Zrt. – Development and Quality Control Director (since 2018)

Previous work experience

  • Pick Szeged Zrt. – Product Developer (1997-2011)
  • Pick Szeged Zrt. – Head of Product Development (2011-2013)
  • ZIMBO Perbál Kft. – Head of Quality Control (2013-2014)
  • Sole-Mizo Zrt. – Quality Control and Research and Development Director (2014-2020)

Studies

  • University of Szeged – Faculty of Food Production – Food Engineer (1994-1997)
  • University of Szeged – Faculty of Food Production – Technical Teacher (1996-1998)
  • University of Szeged – Faculty of Food Production – Hygenic Engineer in Food Production (2004-2006)

Professional advocacy or position in other organisations

  • Hungarian Codex Alimentarius Comission (Milk and Dairy Comittee) – Member (2014-2020)

Educational activity, mentoring, coaching

  • Fodor József High School of Food Production – part-time lecturer (1998)
  • Lecturer in many professional event (since 1999)
  • University of Szeged Faculty of Food Production – Permanent member of the State Exam Comittee

 

 

Zsolt Séllei
Technical and Developments Director

Details

Zsolt Séllei 

  • Pick Szeged Zrt. – Technical and Developments Director

 

Lajos Heltai
Director for Production

Details

Lajos Heltai 

  • Pick Szeged Zrt. –  Director for Production (since 2020)

Previous work experience

  • General Electric – Quality Engineer (200-2010)
  • General Electric – Operations Leader (2010-2012)
  • Flex (korábban Flextronics) – Senior Operations Leader (2011-2012)
  • Partner in Pet Food – Production Manager (2012-2015)
  • Partner in Pet Food – Plant Manager (2015-2018)
  • Pick Szeged Zrt. – Deputy Production Director (2018-2020)

Studies

  • Budapest Tech Polytechnical Institution – Quality Assurance (2004-2007)
  • University of Szeged – Food Engineer (since 2018)

 

Tibor Orosz
Supply Chain Director

Details

Tibor Orosz

Loránd Nagy
Financial director

Details

Loránd Nagy 

Visit Pick Szeged Zrt’s plants on our interactive map.

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Szeged, Maros utcai telephely

Cím: 6721 Szeged, Maros utca 21.

Szeged

Cím: 6725 Szeged, Szabadkai út 18.
Telefon: +36 62 567-000

Pécs

Cím: 7003 Pécs, Siklósi út 3.
Telefon: +36 72 508-600

Baja

Cím: 6500 Baja, Keleti körút 26.

Alsómocsolád

Cím: 7345 Alsómocsolád, Alsómocsoládi út 2.